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Sports Lure Ski Shop busy as winter arrives on the mountain

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Luke Todd sorts through skis leaned up against the front wall

Luke Todd sorts through skis leaned up against the front wall while deciding which pair to work on next. Todd has his bachelor’s and master’s degrees in geology from UW. He decided to return home to help run the family business roughly 26 years ago, now joking that “the geology is the damage rocks do to the bottom of skis.”

Sports Lure’s ski shop has been busy and bustling as snow falls and more and more people head up the mountain for their season of winter sports. Working with both skis and snowshoes, the shop sells, rents, maintains and fits winter sports equipment for locals and guests headed outside to enjoy what snow can be found. 

Luke Todd talks with a customer about a problem with his ski’s

Luke Todd talks with a customer about a problem with his ski’s while setting a different pair front for pickup. Todd constantly switched between helping customers directly and working on other equipment.

The ski shop in Sports Lure is in constant motion

The ski shop in Sports Lure is in constant motion as they continue to prepare, adjust, sell and rent equipment for skiing and snowshoeing. With snow finally settling in the shop has been busy according to Todd.

Luke Todd adds bindings onto a set of skis

Luke Todd adds bindings onto a set of skis between customers. Todd is a fourth generation resident of Johnson County and the second to work in the ski shop at Sports Lure.

A shelf of boots holds guards one of the front two walls

 A shelf of boots holds guards one of the front two walls of the ski shop holding no where near all the boots available in the shop. Most early rentals are for season-long equipment rentals according to Todd, whereas the later rentals will be single day.

When tuning up skis, three specialized machines are used

When tuning up skis, three specialized machines are used, from left: the first, sharpens the edges of the skis, the second flattens the bottoms and the third buffs the wax to make it smooth again.

Luke Todd works on one pair of skis, right,

Luke Todd works on one pair of skis, right, while Chris Boggs works on a second on the other side of the table. Luke stayed working in the ski shop with others like Chris coming to help out when it got busy. Luke described the current state of the shop as “ready for an avalanche” as equipment is sprawled to accommodate their busy schedule.

After the holes are drilled to add the bindings

After the holes are drilled to add the bindings, glue is filled not the holes before placing the bindings onto the skis The bindings are then sized and fit for specific boot sizes.

A pinboard holding pricing sheets and notes

A pinboard holding pricing sheets and notes also serves as the home for photos of Luke’s three kids when they were younger. Now, Luke’s middle daughter helps work in the ski and bike shop. Luke’s parents have been running the Sports Lure for coming on 53 years.

Luke Todd hands a pair of skis to customer Timmy LeRoy

Luke Todd hands a pair of skis to customer Timmy LeRoy after adjusting the bindings. LeRoy came in with two friends all from Sheridan to prepare for the season.

Photojournalist

Jessi Dodge joined the Bulletin as a photojournalist and a Report for America corp member in 2020. If you have ideas or comments, reach out at jessi@buffalobulletin.com.

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